Blog : Website Design

Why you need to understand Europe’s new website standards

Why you need to understand Europe’s new website standards

Why you need to understand Europe’s new website standards

By now, you have become accustomed to a message at the bottom of websites you visit that reads similar to the following:

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The message is the result of the General Data Privacy Regulation, or GDPR, put in place by the European Union. You may wonder why the all-American website you are viewing needs to comply with an EU rule: Because it’s the Internet, and folks over in Europe are watching us, buying from us and sometimes even answering our questionnaires.

That last part, in which we gather information about customers and potential customers, is what requires U.S.-based companies to protect themselves from stiff penalties that could result from violating GDPR rules.

And it is what you should consider – even if you work by yourself and don’t intentionally appeal to Europeans.

One more point: The rules set out in the GDPR are intended to improve transparency for consumers. Transparency helps customers understand what you do, and decreases their tendency to think you are somehow deceiving them. In other words, following the general intent of the GDPR guidelines is a good business practice, even if you aren’t bound by the technical rules.

The basics

Under GDPR, a business must get permission from website visitors to collect their information. It must also keep that information secure for a required period of time (which may depend on where your business is based), and ensure that any vendors that you share the information with also protect it.

The GDPR will also keep an eye on what kind of information you collect. If you are only asking for name, email and name of business, you will be OK. If you ask questions about religion, spouses and similar personal information, you may be violating the law.

Who needs to worry

Most small businesses probably won’t be targeted by the GDPR rules, which are realistically aimed at multinational corporations and companies doing business within the borders of the European Union.

But you might be surprised when you look at where some of your traffic originates. It’s as easy, of course, for someone in France to access your site as it is for someone in your hometown. You will probably only be notified of a GDPR violation, however, if you collect personal information as you fill your sales funnel, and then find that many of your potential customers are citizens of the EU.

On the other hand, keeping track of your customer information is always a smart idea, whether you sell overseas or not. You are also likely to get more customers, and earn their loyalty, if you are clear about how you handle any information they give you, and that you can keep your promise to safeguard it.

Bingley helps customers build attractive, effective websites. Call us with your questions about whether you need to comply with GDPR or want to improve your customer communication.

5 Reasons A Responsive Website is Essential for Your Business

5 Reasons A Responsive Website is Essential for Your Business

Today, using the internet is comparable to using electricity.  Mobile usage is soaring and businesses need to adapt with beautiful and responsive sites. Having a great website can make a huge difference for the visibility of your company.  Want to see how a mobile-responsive website will help you? Here are a few that matter to us to Bingley:

1.  It Improves Your SEO Ranking

You don’t have to know the specifics of SEO (Search Engine Optimization) to know that it is important for your site to get shown across the internet. You will rank/be indexed higher on Google if you have a responsive site. High rankings = more visibility. And more visibility = more site viewers and customers.

2.  Social Media and Blogging Brings More Mobile Traffic

If you have a well rounded marketing plan it probably involves some social media sharing and blogging. Content marketing and social media will bring your site more website traffic. You will need a responsive site so your visitors are able to use your site to its fullest potential.

3.  Speed is Necessary

Your site should load within seconds. If it takes any longer then that you will lose people quickly. There is nothing more frustrating to would be buyers then when a site isn’t loading or they can’t navigate easily through the site. Responsive sites help to reduce these types of bugs.

Mobile Phone

4.  It Makes It an Easier Experience

It’s easy to believe that more than 58% of American adults own a smartphone and almost 60% of all website traffic is from our phone!  It is absolutely essential to have a site that is responsive enough to handle people looking at it from different devices, not merely a desktop computer. If you keep your viewers interested, it is less likely they will jump off to a competitor’s site too!

5.  It Provides a Better User Experience

Overall you want to have a website that will be easy for your visitors to navigate. If your website is responsive there will be no need for pinching and zooming to see different parts of it correctly. This increases the likelihood that people will stay on your site, see your content, and/or buy your products. Your website will also adapt to devices of various sizes which will make it look crisp and clean regardless of where it is viewed.

As you can see a responsive site can take your business to the next level. If you don’t know where to begin when it comes to building a better site, click here and we can chat!