Blog : Social Media

Optimizing your company’s Instagram

Optimizing your company’s Instagram

Take the shot and post it! Maybe edit the picture a bit and apply some filters which are easily accessible. Find the right hashtag or memorable quote and you are on your way. Sound like you? This is the easiest and most common way people go about posting individual posts on Instagram. We focus primarily on the reaction for each post instead of focusing on long term followers and the image we would like to set as a whole. You can personalize and maximize your feedback by focusing not only on the post itself but the theme or image you wish to portray when followers visit your account. Are you organized? Do you have a common theme? Here are some tips as well as a few apps that will help you maximize your potential and reap a new generation of followers.

#1 – Avoid haphazardness

Sometimes it seems best to make a post based on a compulsion or what you feel might get the most attention in the moment. Instant gratification is a must in our time, but what happened to the element of surprise? What happens to working toward something great? Think ahead! Think about what you are trying to sell or the image you are trying to relay in the long run. How can your posts now help build up the momentum to more important and hopefully game changing posts?

#2 – Common theme

There is nothing more frustrating than a lack of balance when viewing a business’s website or Instagram account. Our eyes don’t know where to look and we are left wondering what the purpose is behind it all. What sets this company or organization apart? Balance is key in this life and this should roll over into your decisions on how you will construct your Instagram account. Some simple steps to take in order to reach this balance may include: common colors, similar filters (i.e. black and white), similar imagery, or as previously mentioned some pattern in which you build up to the goal or overall image. Is it pleasant to the eye? Or does it cause visionary overload? We must place ourselves in the shoes of those people we wish acquire and view it through their eyes.

#3 – Stick to your goal

Often times we jump ship on great ideas in order to seize the moment. A lot of small steps make big changes. Remember that each individual post should be flowing in the direction you are wanting to course out. In the moment we may seek instant gratification, but how much better would it be if your final goal was the fulfillment of this gratification? Not only will you receive more gratification but you will achieve the image and the ideas you wish to set for your company or personal potential. Avoid compulsives posts. Step back and think about what you are trying to achieve. Think about the direction in which you want your company to go. Make this the goal of every post and it will not disappoint.


Here are some Apps available to help make this possible:

VSCO – offers great tools for custom filters, image sharpening, as well as general editing. The possibilities are almost limitless. (Subscription required for premium features)

InShot – allows the user to create custom borders as well as various filters which allow for editing images optimized for Instagram stories.

Adobe Spark – allows you to create designs, quotes, and flyers using preset templates in order to allow even a non experienced person to make great images which will leave a lasting impact on your followers. (Subscription required for premium features)

Four programs to make you look like a social media pro

Four programs to make you look like a social media pro

Does this sound familiar? You create a Twitter account, post messages for several days, and then slow down to once every few days. Soon it’s been weeks. The most recent post on you company Facebook page is from 2017. (You downloaded Instagram but haven’t used it.)

You aren’t alone.

Even better, there are many tools available to help you get started (again) and keep your momentum.

Here are four that I recommend.


Canva offers an online suite of tools that make it as easy as possible to create graphics, illustrations and charts. You can add photos, choose fonts and other items for a highly designed presentation. Canva works for social media messaging, but also for PowerPoints or blogs, business cards or posters. Canva tutorials make design fairly easy, even for people who have never designed anything. Most of the tools are free, although some photos, for instance, cost $1 each. Upgrades with more tools start at $12.95 per month per user.


If you have ever forgotten a task you assigned yourself, or had to remind a crew member of the assignment due today, you know that keeping a schedule in your head has flaws.

Trello is a project management tool that allows the boss to create a project, assign tasks and keep track of who is doing what. As Trello likes to say, you can “organize everything (literally, everything — from the day-to-day operations of your business to your next family vacation).” Members of your team (or family) can access a calendar that sends deadline reminders. They can chat online with one or many team members in real time and add other applications like Dropbox to their dashboards. If you like embedding GIFs into your communications, you can create a library of them for easy access. And all the tasks you perform most frequently can be added to your dashboard. Cost ranges from free to $20.83 per month for large organizations.

Google Sheets

Sometimes all you need is a list of the people who post on social media for your company. The list will tell you what type of messaging they have been assigned, when they will post it and on which platform. You can scratch it out on a whiteboard in the meeting room or an Excel spreadsheet that you update and send to the team each morning.

Or you can use Google Sheets, an online spreadsheet that is shareable with others and can be loaded with information from any internet-connected device. You can access Sheets from your phone, tablet or desktop. It’s free and you can pair it with other Google project management software. You don’t need to be a computer scientist to use Sheets — but if you are, you can write your own custom code. Tutorials here and here give you all the guidance you will need to get started.

Sprout Social

Investigate Sprout Social when you have built a vigorous social media presence that you are having trouble keeping track of. Sprout empowers you to create and monitor consistent social media messaging for your company or organization. You or staff members still have to write the messages but with Sprout you can analyze traffic and determine communication history – which customers communicate with you most often or for the first time. With a Sprout dashboard you can manage all your channels – Twitter, Facebook, etc. – at the same time. A shared content calendar provides a comprehensive view of upcoming messages across your entire team and who needs to review, edit and approve content. You can download Sprout for a free month, after which prices range from $99 to $249 a month.



Still overwhelmed?

You don’t need all these tools to ramp up your social marketing but you might start with one and, once you’re comfortable, add another. These programs also help if you have more than one person, or multiple locations, contributing to your social media.

As with all new projects, it’s important to take the first step, and then keep on going. It may continue to seem a little daunting, but it’s better than staring at that ancient and lonely post on your Facebook page.


Three tips you can use as Facebook overhauls the newsfeed

Three tips you can use as Facebook overhauls the newsfeed

If you run a business that relies on Facebook to engage customers and potential customers, your world is about to change. Facebook announced that, starting in the next few months, its news feed will strongly favor conversations between family and friends. A standard business post that announces a new product or service, or your comment on your company’s page about an industry trend, will be much less likely to show up on anyone’s screen. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” said Facebook founder Mark Zuckerberg. “And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”

What can you do to maintain a significant presence on social media, where many of your customers have become accustomed to hearing from you? First, don’t panic. Here are three steps you can take to stay in front of your audience, communicate regularly with your best customers, and continue to fill the top of your sales funnel.

Facebook still offers options

Goal: Attract not just viewers, but comments and shares. The more discussion your posts generate, the more likely they are to show up on your Facebook friends’ news feeds, and the more likely their friends will see them.
Issue: It takes effort and time to write posts that engage people and entices them to
Solution: Facebook Live is the fast-growing video streaming segment within Facebook. It allows you to build on a blog post or other content you have already generated. A weekly Facebook Live post that gives a few details about a blog, white paper or a new offering on your website, can entice viewers to move further into your sphere.

Move to Instagram

Goal: Build an audience on Instagram, a popular channel that is making it easier, not harder, for businesses to connect with consumers. A new feature, Instagram Stories, allows you to add your link within a post so viewers can move directly to a blog or other feature while remaining on the Instagram platform.
Issue: What? You want me to learn a new social medium?
Solution: If you have time to focus on only one social media channel, give up Facebook and put all your efforts into Instagram.

An email newsletter

Goal: Keep your best customers up-to- date with regular communication that they trust – and that they know is coming to their inbox. A newsletter is a forum to discuss trends, the latest products and new services. You can determine the percentage of people who open the email and how much time they spend reading it.
Issue: Why do you insist that I have loads of free time to create content? I am running a business and I AM ALREADY RESPONSIBLE FOR DOZENS OF TASKS!
Solution: Admittedly, content creation takes time and energy. It’s on you to figure out where to carve the time from, but everyone has plenty of raw material at their fingertips. Your customers are a good source of content ideas. Every time you answer a question, you are developing content that could become a blog or an Instagram post. Likewise if your business makes adjustments for the seasons – including tax season, beach season or various holidays – you have content that will help identify you as an expert in your field. Once you have a piece of content, you can maximize its use in ways not possible even a few years ago. Imagine: Post a Facebook Live video referring viewers to your Instagram
Story, which is a tease to your latest blog, which you repurpose in your newsletter.

I’ll help you with the details. Schedule a meeting here and we’ll discuss how to make your communication plan as easy and efficient as possible.